In 1987, the Amar family, who had been in business for generations, faced a huge challenge - the quality of saffron products in the market was uneven, and their inherited saffron extraction techniques were facing elimination.
In 1994, Sheikh Amal, a descendant of the Amal family, was a wise and courageous woman who traveled to Europe in the early 1990s with the goal of reviving the family business and inheriting ancient skills, to conduct in-depth research on modern biotechnology and nutrition.
In 2004, after returning to China, Sheikh Amar founded the AURASAFF brand, adhering to the brand philosophy of "respecting nature and enjoying nature". She combined millennium old methods with modern technology and launched a series of nutritional supplements that can deeply regulate the body and mind, improve sleep, and radiate natural radiance to the skin. AURASAFF not only retains the purest essence of saffron, but also endows it with new vitality, so that every woman can feel the nourishment and care from the ancient wisdom of Persia.